JAY-Z Invests In LIT Method Fitness


It’s LIT!

JAY-Z is expanding his business moves to fitness.

On Tuesday (April 27), Page Six announced that the rap billionaire and business mogul’s capital firm, Marcy Ventures is investing in the Los Angeles-based fitness company LIT Method along with former Los Angeles Dodger and MLB All-Star Adrian Gonzalez.

Launched in May 2020 by co-founders Justin and Taylor Norris, LIT Method is a no jump, no run, and no weight strength training, cardio, and physical therapy method. The brand features in all-in-one machine that features over 500 low-impact exercises and valued at $1,750.

In 2018, JAY-Z, Roc Nation’s Jay Brown and Larry Marcus launched Marcy Ventures, which has invested in Rihanna’s Savage X Fenty, StockX, Wyze Labs, and Pela.

Worth at $1.4 billion, JAY-Z, who was declared a billionaire by Forbes in 2019, most recently sold a majority of his stake in TIDAL to Square, Inc., as well as his half of Armand de Brignac to LVMH Moët Hennessy Louis Vuitton, and launched his cannabis brand, MONAGRAM.


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