Video: J.Cole “Apply Pressure” | Rap Radar
Directed by Scott Lazer, Jermaine unleashes his menacing bars in the streets of New York City for the gritty video. Cole rides a stationary bike, takes the subway train, diddy bops throughout the city parks, and even links with Dave East who he shouts in the song.
J.Cole also sets a record joining Lil Wayne, Drake and Juice WRLD as the only artists to have four songs debut in the Top 10 of the Billboard 100 charts. All 12 tracks from the album have also debuted in the Top 40.